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A crucial mistake on the
Internet is launching a product or a service without really knowing what
- the market value & prospective
- product potential are as well as who the
- fiercest competitors
- and the most helping partners could be.
When the most influential players in every relevant market are identified, the
success of your product is ensured to a great extent. |
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Market
value & prospective |
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In
order to decide whether to launch a particular product and if so in what form
is very much influenced by the market in which it is going to be distributed.
Some market related factors to consider are the
- value of the market
- its prospective and growth potential
- its structure and segmentation
Finding out what the most attractive segment is, can help you create the most
efficient online product.. |
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Product
potential
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Once the most promising
market segment has been identified, the product has to be designed accordingly.
To determine the potential of the your online product or service, attention has
to be paid to the following issues:
- whether it satisfies basic needs or it is a luxury product (positioning)
- how attractive it is to future buyers (price - usage relationship)
- what the advantages over similar products are (competitive edge).
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Competition |
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If
the competition is not being reckoned with, not even the most promising markets
and perfect concepts can ensure the commercial success of your product. Things
to look at are
- market shares, competitors strategic activity (products & acquisitions)
- how to set the entry barrier high enough, so that the competition is busy for
a while just catching up
- whether the premises for a co-optation are given (work together with the competition
to develop market)
The facets of competition analyses are manifold, but which to look at closer is
where DotCom SRL can help you. |
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Partners |
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In developing markets,
just like the online one, partnerships are indispensable!
Because of the its infancy, nobody has the resources to control the market partners
are necessary to
- share marketing, distribution & sales costs
- reach critical dimensions, where the economies of scale have full effect (typical
for e.g. eTailing)
- save R&D as well as advertising costs
Partners can not only help you expand in good times, but are there in bad times
giving you time to hold your breath if necessary.
Though figuring out who a perfect match could be is a very tough job and requires
external expertise. |
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