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As the Internet takes
a stronger foothold in our lives and as the information society is turning slowly
into reality, the real time and interactive distribution of information becomes
a more stringent but easier task. Some possibilities wherefore are
- solely online magazines
- hybrid magazines
- newsletters
- eZines
Information becomes indispensable for today's decisions, so the question is not
whether any form of electronic Publishing is needed, but rather which forms and
in what combination. |
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Online
magazines |
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This form of publishing
uses all of the advantages of the Internet technology enabling
- fast distribution of information and background reports
- the personalization and individualization of published information
- formation of peer communities
As palms and 3rd generation mobile phones penetrate our society, online magazines
will gain in importance delivering information in every format everywhere! |
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Hybrid
magazines |
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For the time being, to
ensure the critical mass of readers and hence commercial success, even in countries
with high Internet penetration, the online magazine is being accompanied by a
print version. This way
- on and off line success can be ensured through the right revenue models
- readers from the complementary environment can be targeted increasing readers’
loyalty and trust
If hybrid magazines make sense or not in your case is a question a thorough analyses. |
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